In today's market, having a beautiful website isn't enough. This class is a must if you are a new business owner that wants to work in the digital space.
Date and Time and Location
Six Wednesday evenings from 7 pm - 8:30 PM Eastern Time starting on Sept 24. Class runs Sept 24, Oct. 1, 8, 15, 22, 29
All classes will be held via ZOOM
Who Can Take This Course?
This course is open to both the general public and to students of the School of Sound.
Number of Credit Hours for School of Sound Students
This course is worth 9 hours of electives towards School of Sound elective hours. If you take this course and then decide to join School of Sound at a later date, you will be credited these hours.
Course Description
This class is a must if you are a new business owner that wants to work in the digital space. In this course we will talk about choosing the right platform to build your website on. We will discuss the pros and cons for some of the top ranked web building plaforms like, Wordpress, Squarespace, and more. We will also talk about what is important when building a website so that Google likes you. In today's market, having a beautiful website isn't enough. Your website has to be quick to load, beautiful to look at, easy to use, and readily available to people searching the web for the services you offer.
We will address a number of ways you can grow your base and reach your desired audience through S.E.O., S.E.M., social engagement, email campaigns, and more. We will also show you a whole suite of tools that you can use to grow your reach and increase your conversion.
Course Objectives
- You will understand platforms like Wordpress & Squarespace. We will learn the pro's and con's to two of the world's largest web building platforms. We will cover what each offers and whether or not it would make a good platform for you and your business.
- Introduction to SEO (Search Engine Optimization)- You will learn about what SEO is and why it is important. We will talk about On Page SEO, SERP, Off Page SEO, Backlink & Keyword Strategies and more. You will have a very high level view of how SEO works and how to avoid bad actors when it comes to hiring help with your SEO.
- We will discuss why social media is important to building trust and growing your following. We will have conversations abou which platforms are a favorite and what works best for your audience. We also will talk strategy to drive social engagement.
- You will be introduced to a number of free and powerful tools that can help you grow your following, improve your conversions, and better understand your web visitors.
- You will learn about SEM (Search Engine Marketing), also known as Google Ads. You will be able to start working with Google Ads and avoid the traps google sets to get you to spend more money faster with less results.
